Did you know that...

Gummies or soft chew supplements rank on 2nd place in the most commonly used form by consumers*, and at the same time are experiencing the largest growth among formats in the category?

Not only that, Gummies have also moved past multivitamins into almost every segment: fiber, heart health, vision health, prenatal, weight control, sport nutrition, sugar free; and much more!

It is very surprising the popularity of this format among kids, and now adults!