Supporting Women’s Health Through Every Stage of Life: The Role of Targeted Supplements
Women’s health is dynamic, evolving with every phase of life. From the early hormonal changes of adolescence to the transitions of menopause, each stage presents unique physical and emotional challenges. While a balanced lifestyle remains the foundation of long-term wellness, many women find that targeted supplements offer crucial support when their bodies need it most.
Today’s women are looking beyond generic multivitamins. They want formulations that address specific concerns such as hormonal balance, energy levels, and skin health. The supplement industry is responding, moving past traditional beauty and anti-aging products to deliver solutions tailored to women’s evolving physiological needs. In fact, the women’s health supplement market is expected to reach $4.1 billion in 2024, with an estimated growth of 4.8% for the year and a compound annual growth rate (CAGR) of 4.9% between 2023 and 2027, an increase of $812 million during that period.
1
Evolving Needs Through Every Life Stage
A woman’s health journey is anything but static. As her body changes, so does her nutritional priorities.
During adolescence and early adulthood (ages 10–24), the focus is often on easing menstrual discomfort and supporting hormonal balance.
In the 25–41 age range, reproductive health, fertility, and metabolic balance take center stage, especially for those planning a family. As women enter their 40s and early 50s, maintaining energy, getting quality sleep, and protecting bone health become increasingly important, particularly during the transition
through perimenopause and menopause.
By age 55 and beyond, the emphasis often shifts to long-term wellness, including cognitive support, heart health, and preserving vitality.
Throughout all life stages, some needs remain constant: daily multivitamins, immune support, and mental well-being play an essential role in helping women feel their best, every day.
2
Health Priorities Shaping Women’s Choices
Preventative health is becoming a top priority for women, with 79% identifying it as an important focus in their wellness routines. Additionally, 69% say they are more likely to take a supplement designed specifically for the female body, highlighting a growing demand for tailored solutions.
3
According to recent survey, women are increasingly focused on managing stress, supporting mental well-being, and maintaining energy. Brain and mood health has become one of the fastest-growing categories in the supplement space
4, signaling a shift toward proactive, preventive self-care.
This evolution calls for a new kind of product: one that’s personalized, research-driven, and biologically relevant. It's no longer enough to offer one-size-fits-all supplements. Women want solutions tailored to their unique health journeys, with proven ingredients they can trust.
Empowering Women, Naturally
Supplements aren’t a substitute for a healthy lifestyle, but they can help fill nutritional gaps and offer targeted support during life’s critical moments. As more women become active participants in their health journeys, they deserve options that are just as nuanced and multifaceted as they are.
That’s why we created
LOTUS™, our premium gummy concept line developed at our Inspiration
Center. Thoughtfully designed to support women through every stage of life,
LOTUS™ reflects our
commitment to a life-stage-focused approach, one that empowers women not only in how they look, but in how they feel, function, and thrive.
Complexion Perfection: a beauty-from-within, collagen-based formula that supports healthy skin. Womenly Harmony: a magnesium gummy for brain function and mood support.
Womenly Flora: a probiotic blend that helps maintain a balanced vaginal microbiome, promoting daily comfort and confidence.
Flower Power: a formula with calcium and vitamin D to support muscle function and bone strength, essential during and after menopause.
Driven Women and Healthy Her: multivitamin formulas for women’s general wellness, featuring folic acid, biotin, B-complex vitamins, and vitamin E to help bridge common nutritional gaps in women’s diets.
Smooth Cycle: hormonal support with botanical extracts such as chaste tree, saffron, DIM, and vitamin D, offering natural relief for PMS symptoms like mood swings, fatigue, and cramps.
Women’s health deserves science-backed, great-tasting innovation. Across platforms, clinical studies, and market insights, the message is clear: women are seeking more personalized, purpose-driven supplements that evolve with their changing needs.
At Funtrition
®, we help brands grow in the gummy category with premium nutraceutical solutions designed specifically for her and manufactured with care in the USA. Our ability to deliver tailored offerings that meet evolving consumer demands is what sets us apart.
Ready to innovate? Explore
LOTUS™, our concept line crafted to support women through every stage of life.
DISCOVER MORE